Black Friday is over, and here’s the post-mortem nobody…
Black Friday is over, and here’s the post-mortem nobody wants to run. A lot of brands crushed BFCM. But when I look under the hood, most of that perf…
January 29, 2026
Where Acceler8's founders share what they're seeing in performance marketing, scaling DTC brands, and the reality behind the metrics.
Black Friday is over, and here’s the post-mortem nobody wants to run. A lot of brands crushed BFCM. But when I look under the hood, most of that perf…
Many founders who feel stuck right now are asking the wrong question and it’s easy to understand why. They keep asking how to get performance ads wor…
Most brands don’t actually test creative. They think they do. But they don’t. They run a new ad at low spend, wait a few days, watch the metrics, the…
Your agency sent a deck with beautiful charts and 8-figure impressions. But something’s missing… What revenue came from it? What margin did it driv…
🎉 Huge shoutout to my friend, Andre on launching his new venture, 633 Consulting & Solutions! It takes immense instinct and drive to go out on your …
Every founder loves that moment when a video blows up. Traffic fires. ROAS spikes. Slack is cheering. And then two months later, everything falls off…
Thanks for a great recap and your kind words Samir. It was so great to meet the group; I really enjoyed the thoughtful questions and participation all…
If your entire ‘growth engine’ depends on viral moments, you don’t actually have a growth engine. Too many DTC founders confuse attention with demand…
I knew something was off the first week we met with their media manager. Reports were late. A Google ad quietly burned six thousand dollars. A promo …
Every founder knows this moment. Meta costs climb. Your CEO hears a competitor mention Pinterest. A board member forwards a Reddit case study. Sudde…
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