Which channel are you about to cut?
The Q4 Call It’s mid-October. Your Q4 pacing is visible by now, 2027 planning starts in a few weeks, and somewhere on your media plan
October 16, 2026
Where Acceler8's founders share what they're seeing in performance marketing, scaling DTC brands, and the reality behind the metrics.
The Q4 Call It’s mid-October. Your Q4 pacing is visible by now, 2027 planning starts in a few weeks, and somewhere on your media plan
From The Founder: Meta’s operating expenses grew 55% year over year. Its ad revenue grew 28%. Sit with that gap for a second, because somebody
The Call In 2023 an OpenAI engineer wrote a line that is now sitting in a court filing: “no matter how prominently we show the
The Call Meta’s shopping agent can now complete a purchase on every Shopify store on the internet. Amazon asked to be excluded. The second fact
How do you make the RIGHT first hire? The hardest part of hiring your first real marketing leader is that you can only grade what
Your best channel is telling you to spend more. Before Q4, that is the trap. We manage paid media for a living, so weigh this
Marketing will do it’s job on BFCM. That’s the problem. Every BFCM, at least one brand on our roster gets this wrong. Sometimes two. It’s
There is always a new platform on the shortlist. ChatGPT, Reddit, CTV, whatever your team brings into the room next quarter. The question underneath it
The Speed Read Meta CPMs are up north of 20% year over year on identical campaigns, with third-party platforms including Northbeam confirming it at aggregate
The Call The most expensive marketing mistake we watch founders make doesn’t involve media spend. It goes like this. The brand hits $12 million. The
Every week Acceler8 gives you invaluable insights into the inner workings of the top platforms like META, Google and TikTok that will supercharge your E-Commerce brand.