How BFCM Breaks Brands
Marketing will do it’s job on BFCM. That’s the problem. Every BFCM, at least one brand on our roster gets this wrong. Sometimes two. It’s
September 4, 2026
Where Acceler8's founders share what they're seeing in performance marketing, scaling DTC brands, and the reality behind the metrics.
Marketing will do it’s job on BFCM. That’s the problem. Every BFCM, at least one brand on our roster gets this wrong. Sometimes two. It’s
There is always a new platform on the shortlist. ChatGPT, Reddit, CTV, whatever your team brings into the room next quarter. The question underneath it
The Speed Read Meta CPMs are up north of 20% year over year on identical campaigns, with third-party platforms including Northbeam confirming it at aggregate
The Call The most expensive marketing mistake we watch founders make doesn’t involve media spend. It goes like this. The brand hits $12 million. The
The Right Call: Peak’s share of annual ad budget fell from 36% to 32% last year. Total Q4 spend went up. Both are true because
The Call Google’s AI Mode now answers roughly a third of commercial searches before a shopper reaches an ad. Separately, an analysis of the top
The Speed Read Google AI Mode now shows text ads on 33% of commercial keywords, but the brands cited as sources inside the AI answer
The Speed Read An analyst tracking OpenAI’s ad business says it’s on pace to hit roughly 10% of its own year-one forecast, while eMarketer pegs
The Speed Read Starting August 17, Google Smart Bidding will optimize budget-limited Target CPA and ROAS campaigns tighter to your stated targets, removing the “bonus”
The Speed Read AI bidding agents are making budget and targeting decisions on attribution models, audience segments, and conversion data that haven’t been re-validated in
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