Founders Notes

The Speed Read Publicis Groupe bought LiveRamp for $2.2 billion. LiveRamp’s RampID is the identity layer connecting your first-party data to your media buys, clean

The Metric Your Agency Lives or Dies By (And Why It Shouldn’t Be Yours) Every agency you’ve ever pitched will show you ROAS. It’s on

The Speed Read When you run Meta, Google, and email simultaneously, all three platforms claim credit for the same conversion… every time Your total attributed

The Speed Read Most DTC brands plateau in the $5M–$15M range not because of bad creative, but because of structural inefficiency The three root causes:

I want to share something important. The next time your portfolio brand’s CMO presents marketing results at a board meeting, pay attention to what metric

I’ve got something on my mind. When I see a DTC brand with a declining repeat purchase rate, the first solution the team usually proposes

I’m sure you’ve seen this. There are dozens of greens drinks on the market right now. Powders, gummies, capsules, strips. If you lined up the

It’s the same story every time I audit a “healthy” ad account. The reports look green. The charts go up and to the right.The Account

Lets get real for a minute, I’ve watched a lot of DTC brands get excited about the subscription model over the years. And honestly, I

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