You’re waiting for Q4. They’re not.
The Right Call: Peak’s share of annual ad budget fell from 36% to 32% last year. Total Q4 spend went up. Both are true because
August 7, 2026
Where Acceler8's founders share what they're seeing in performance marketing, scaling DTC brands, and the reality behind the metrics.
The Right Call: Peak’s share of annual ad budget fell from 36% to 32% last year. Total Q4 spend went up. Both are true because
The Call Google’s AI Mode now answers roughly a third of commercial searches before a shopper reaches an ad. Separately, an analysis of the top
The Speed Read Google AI Mode now shows text ads on 33% of commercial keywords, but the brands cited as sources inside the AI answer
The Speed Read An analyst tracking OpenAI’s ad business says it’s on pace to hit roughly 10% of its own year-one forecast, while eMarketer pegs
The Speed Read Starting August 17, Google Smart Bidding will optimize budget-limited Target CPA and ROAS campaigns tighter to your stated targets, removing the “bonus”
The Speed Read AI bidding agents are making budget and targeting decisions on attribution models, audience segments, and conversion data that haven’t been re-validated in
The Speed Read Shopify announced AI-powered ad creation, campaign optimization, and multi-channel distribution for merchants, with first-party data piped directly into ChatGPT and Microsoft ad
The Speed Read OpenAI updated its Ad Tools Terms to include AI-powered creative generation. The platform can now build, modify, localize, and optimize your ad
The Speed Read Google launched Universal Cart at Marketing Live — native checkout across Search, YouTube, and Gemini. A shopper can find your product in
The Speed Read Meta changed how it counts conversions in March, and most brands are only now seeing the impact in their dashboards. A 20–30%
Every week Acceler8 gives you invaluable insights into the inner workings of the top platforms like META, Google and TikTok that will supercharge your E-Commerce brand.