Founders Notes

Most DTC brands are still running a 2019 playbook for BFCM, and it’s breaking their economics. Last year’s event hit $241B in online sales with

One email became six: How we boosted post-purchase revenue by over 500% for premium dog treat brand Wufers Replacing a single “thank you” email with

The Speed Read $800 de minimis exemption eliminated August 29—$47B in new costs Chinese goods face crushing 145% effective tariff rates Shein/Temu shipments (1B annually)

The Speed Read TikTok CPMs dropped 93% ($21 → $1.45) while Meta/Google costs rose Platform arbitrage window is open but closing fast Why the single-person

This Week’s Reality Check Your CAC crisis isn’t imagined, fresh data proves it’s structural Platform costs doubled while conversion rates stagnated Trade disruption creates the

Tomorrow – Our co-founder Uzair Chutani will be taking the stage at DTCx to tackle one of the most controversial questions in performance marketing: Is

What NYC’s Summit Revealed About the Future of Premium Marketing The luxury market is experiencing a seismic shift, and Meta’s latest summit in NYC painted

The Speed Read Snapchat’s Target Cost Bidding drives 30-40% ROAS improvements Pinterest momentum showing subtle signs of deceleration Attribution scrutiny returns as macro pressure mounts

DTC founders, take note: Tariffs don’t just affect your supply chain—they fundamentally change your marketing math. As economic tensions build between the USA and Canada,

Here’s a quick thought: Imagine spending hours each day brainstorming, planning, and worrying about your strategy for Amazon Prime Day. Sounds exhausting, doesn’t it? That