Where Acceler8's founders share what they're seeing in performance marketing, scaling DTC brands, and the reality behind the metrics.
The Speed Read Shopify announced AI-powered ad creation, campaign optimization, and multi-channel distribution for merchants, with first-party data piped directly into ChatGPT and Microsoft ad
The Speed Read OpenAI updated its Ad Tools Terms to include AI-powered creative generation. The platform can now build, modify, localize, and optimize your ad
The Speed Read Google launched Universal Cart at Marketing Live — native checkout across Search, YouTube, and Gemini. A shopper can find your product in
The Speed Read Meta changed how it counts conversions in March, and most brands are only now seeing the impact in their dashboards. A 20–30%
The Speed Read Publicis Groupe bought LiveRamp for $2.2 billion. LiveRamp’s RampID is the identity layer connecting your first-party data to your media buys, clean
The Metric Your Agency Lives or Dies By (And Why It Shouldn’t Be Yours) Every agency you’ve ever pitched will show you ROAS. It’s on
The Speed Read When you run Meta, Google, and email simultaneously, all three platforms claim credit for the same conversion… every time Your total attributed
The Speed Read Most DTC brands plateau in the $5M–$15M range not because of bad creative, but because of structural inefficiency The three root causes:
I want to share something important. The next time your portfolio brand’s CMO presents marketing results at a board meeting, pay attention to what metric
I’ve got something on my mind. When I see a DTC brand with a declining repeat purchase rate, the first solution the team usually proposes
Every week Acceler8 gives you invaluable insights into the inner workings of the top platforms like META, Google and TikTok that will supercharge your E-Commerce brand.
