Every founder tells me their team is lean
Every founder tells me their team is lean. By December, I can usually tell if it has tipped too far. Not because deadlines were missed. But because n…
May 18, 2025
Where Acceler8's founders share what they're seeing in performance marketing, scaling DTC brands, and the reality behind the metrics.
Every founder tells me their team is lean. By December, I can usually tell if it has tipped too far. Not because deadlines were missed. But because n…
One thing I saw in 2025 was that DTC brands getting results didn’t make perfect decisions. They made timely ones. Looking back, that stood out beca…
Let’s be real. By December, most founders are exhausted. Marketing feels chaotic. Finance feels nervous. Everyone is arguing about what “worked.” I’…
Here are a few final takeaways from our own CPM data as the year comes to a close. First, Google stood out for us. CPMs climbed, no question. But t…
Here’s something I learned this year. Most DTC brands still treat Reddit like a side project. That turned out to be a mistake. What changed is not…
I used to think the main advantage of hiring an agency was extra hands or cheaper overhead. Wrong. I’ve learned the real advantage is speed to ins…
What I saw this BFCM didn’t match the doom-and-gloom predictions. Demand didn’t disappear. It moved toward brands that came in prepared. The brands …
Founders get this wrong constantly. Pinterest looks cool. Reddit is trending. Apple Ads feels shiny. So they throw their media manager at it. The re…
Black Friday is over, and here’s the post-mortem nobody wants to run. A lot of brands crushed BFCM. But when I look under the hood, most of that perf…
Many founders who feel stuck right now are asking the wrong question and it’s easy to understand why. They keep asking how to get performance ads wor…
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