The Challenge

LXR needed to scale digital sales profitably across both the US and Canada. Luxury resale is a nuanced category — buyers are high-intent but selective, and reaching them efficiently at scale requires both smart targeting and strong promotional strategy. Their existing channels weren’t growing fast enough to meet revenue goals.

What We Did

We built a promotion-first catalog strategy powered by creator content and data-driven product targeting. The insight: luxury resale buyers respond to specific product promotions, not generic brand advertising. They’re looking for a particular bag, a specific watch, a deal on a category they follow. Reaching them requires surfacing the right product to the right person at the right moment.

We launched 80+ distinct promotions over the course of the partnership, each structured around a specific product category, price point, or seasonal moment. Creator content gave the ads authenticity — real people with genuine affinity for luxury goods, not polished brand campaigns that feel out of place in a social feed.

On the backend, dynamic product catalog ads ensured that the most relevant items were served to the most relevant buyers, with continuous optimization driving efficiency improvements over time. This system has now generated $13M in tracked digital sales across US and Canada.

The Results

• $13M in tracked digital sales — generated across US and CA markets (ongoing)
• 200M impressions served — sustained scale over a multi-year partnership
• 80+ promotions launched — high-velocity promotional calendar driving continuous revenue

The Takeaway

For luxury resale, product specificity beats brand awareness every time. A buyer who’s interested in a vintage Chanel bag doesn’t respond to a generic luxury ad — they respond to that specific bag, served to them at the moment they’re most likely to buy.