The Challenge

Greenhouse Juice Co. was consistently missing their ROAS targets heading into peak season. They had no coordinated multi-platform creative strategy and were underperforming against their own growth goals. Revenue was declining at exactly the moment they needed it to grow.

What We Did

We built a full-funnel, multi-platform paid media strategy designed to meet health-conscious consumers wherever they were — not just where it was convenient to run ads.

The creative foundation was UGC. We worked with creators to produce authentic content that resonated with Greenhouse’s audience, then amplified it across Meta, Google, TikTok, Pinterest, and Instacart. Each channel played a distinct role: social captured attention and built desire, Google captured high-intent search demand, Instacart intercepted shoppers at the point of purchase decision.

We ran continuous A/B testing across creative angles — health benefits, lifestyle positioning, flash sale urgency — and used proprietary reporting tools to identify what was driving real revenue versus vanity metrics. When something worked, we scaled it fast. When it didn’t, we cut it and redirected the budget within days, not weeks.

The result was a campaign that didn’t just perform on launch — it built a system Greenhouse could rely on month after month.

The Results

• 55% above ROAS goal — not just met target, consistently beat it across channels
• Multi-platform UGC strategy — creator content deployed across 5 channels simultaneously
• Ongoing partnership — Greenhouse moved from campaign-by-campaign to a long-term growth model

The Takeaway

When a brand is missing revenue targets, the instinct is to fix the creative or the budget. The more powerful move is to fix the measurement and channel coordination first. Once you know which touchpoints are actually driving purchase, everything else gets easier.