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Our Mission

Greenhouse Juice Co. sought to reverse a decline in revenue and achieve a ROAS above 3.5 during their peak season in January 2024. The goal was to scale their Shopify store’s performance and establish a long-term partnership based on successful outcomes.

Our Approach

To tackle these objectives, we developed a comprehensive advertising strategy that leveraged a full-funnel approach, speaking to consumers at every stage of their buyer’s journey. Our strategy included:

  • Channels: Utilizing Meta, Google, Tiktok, and Pinterest for maximum reach and engagement.

 

  • Creative: Creating ads from existing content tailored to health needs and user-generated content (UGC) to build trust.

 

  • Execution: Conducting A/B testing, AI-driven campaigns, and leveraging proprietary reporting tools for insights and optimization.

 

Despite the challenge of a tight two-week launch window over the holiday season, our team ensured timely execution by maintaining robust communication and project management.

Business Goals

55% Over ROAS Goal

Achieving greater revenue than the initial target.

Multi-Platform Engagement

Effective use of Meta, Google, Tiktok, Pinterest, and Instacart to maximize reach and conversions.

UGC Impact

High resonance with the audience through relatable UGC content.

Greenhouse Juice Co.

Our Strategy

We initiated the campaign with a multi-channel strategy:

  • Search and Social: Initial focus to capture and engage the target audience.
  • Pinterest and Tiktok: Incremental engagement and conversions by targeting specific funnel stages.
  • Retail Media (Instacart): Targeting consumers on high-intent purchase platforms.

Greenhouse Juice Co.

We Delivered results

Our team of digital advertising experts created thumb-stopping creative concepts and supercharged their delivery with out best in class attribution.

“Thank you to Acceler8 Labs for your partnership and being so flexible as our business continues to grow and evolve. You’ve supported us through product launches, creative development, digital marketing, retail media, etc. We really appreciate your expertise and support”

Maria Acevedo, MBA
Maria Acevedo, MBA
Head of Marketing & E-commerce

The Outcome

The campaign exceeded expectations, delivering a 55% higher ROAS than the target. This success translated into significantly increased revenue during the first six months of 2024, showcasing the efficacy of our tailored advertising strategy.

The Outcome

The campaign exceeded expectations, delivering a 55% higher ROAS than the target. This success translated into significantly increased revenue during the first six months of 2024, showcasing the efficacy of our tailored advertising strategy.

need more proof? we've got it.

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