To launch KOTN’s Shop campaign during peak holiday season and establish a scalable, efficient customer acquisition channel through systematic scaling methodology.
The Staircase Strategy: Rather than aggressive day-one scaling, we implemented measured step changes to validate performance at each level. This systematic approach allowed us to capture holiday demand while maintaining efficiency and control throughout the launch period.
Strategic Launch Timing: We launched on December 9 to capitalize on peak holiday traffic, giving us rapid learning cycles and high-volume validation during the year’s most critical sales window. This timing provided accelerated testing while building a proven foundation for Q1 2025 scaling.
Sales Growth
Customer Growth
3 Week Shop Revenue
Most brands treat new platform launches like light switches—turn it on and hope for the best.
We use a different approach: The Staircase Strategy.
When KOTN launched their Shop campaign during peak holiday season, we didn’t just flip the switch. We built a systematic scaling framework designed to capture demand while maintaining efficiency.
Here’s what happened:
Week 1-3 Performance (Dec 9-31):
YoY Comparison: → Shop sales: CA$76,985 (+504%) → New customers: 463 vs 93 (+398%) → Strategic spend increase: +477%
The Staircase Approach:
Instead of aggressive day-one scaling, we implemented measured step changes. Each “step” validated performance before moving to the next level.
Period-over-period analysis (vs pre-launch baseline): → +143% spend → +148% customers → +126% sales
The growth wasn’t just spend-driven. Customer acquisition scaled proportionally, proving the campaign was capturing real, incremental demand.
Our team of digital advertising experts created thumb-stopping creative concepts and supercharged their delivery with out best in class attribution.
In just three weeks (Dec 9-31), the Shop campaign generated CA$76,985 in sales with 463 new customers acquired. The systematic scaling approach proved customer acquisition scaled proportionally with spend, validating the channel’s efficiency and readiness for long-term growth.
In just three weeks (Dec 9-31), the Shop campaign generated CA$76,985 in sales with 463 new customers acquired. The systematic scaling approach proved customer acquisition scaled proportionally with spend, validating the channel’s efficiency and readiness for long-term growth.
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