The Challenge

This cookware brand was seeing declining year-over-year efficiency. ROAS was underperforming, ad spend wasn’t being allocated effectively across campaign types, and the overall account had drifted into a structure that prioritized spend volume over spend quality. The instinct might have been to increase budget — instead, we cut it.

What We Did

We ran an efficiency-first restructure focused on one question: which campaign types are actually generating profitable revenue, and which are just spending money?

The audit revealed significant budget concentrated in campaign structures with poor efficiency relative to their spend. We reallocated that budget toward the highest-performing campaign types — shifting the mix rather than the total. In some cases, this meant reducing spend in categories that looked active but weren’t contributing meaningfully to revenue.

Over twelve months, this compounding reallocation produced a 10% reduction in total ad spend alongside a 69.83% improvement in ROAS and 13.28% YoY revenue growth. The brand spent less, made more, and built a cleaner account structure in the process.

We also ran continuous creative testing throughout the year to ensure the improved campaign structure was fed with high-performing assets — efficiency gains on the media side are amplified significantly when paired with creative that actually converts.

The Results

• 69.83% ROAS growth — nearly doubled efficiency on the same product and market
• 13.28% YoY revenue growth — more revenue generated from less total spend
• 10% reduction in ad spend — ~$350K in incremental annual revenue generated more efficiently

The Takeaway

More budget is rarely the answer to a performance problem. Before you increase spend, audit your campaign structure. The most common cause of underperformance isn’t insufficient budget — it’s budget in the wrong places.