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To help this e-commerce brand improve Google Ads efficiency and unlock incremental revenue during their most critical sales period: November and December.
Campaign Restructure → Separated branded search into dedicated campaigns → Protected bottom-funnel demand without inflating metrics → Expanded Shopping and Performance Max for prospecting → Shifted focus to true incremental growth
The Results (YoY)
November: ROAS increased from 3.30 to 5.18 Revenue up 30%
December: ROAS jumped from 4.95 to 6.15 Revenue up 24%
BFCM Weekend: 20% revenue lift with better efficiency
The key insight?
Branded demand will always convert. The growth opportunity is in how you capture and scale non-branded, prospecting traffic during high-intent periods.
Campaign Structure Overhaul: We separated branded search into dedicated campaigns to protect bottom-funnel demand without inflating performance metrics. This allowed us to accurately measure true incremental growth and optimize budgets more effectively.
Strategic Prospecting Expansion: We expanded and refined high-performing Shopping and Performance Max campaigns, shifting focus toward prospecting and non-branded demand to drive sustainable, scalable growth during peak season.
Our team of digital advertising experts created thumb-stopping creative concepts and supercharged their delivery with out best in class attribution.
Immediate Impact: The restructured campaigns delivered significant efficiency gains and revenue growth during the brand’s most competitive sales period, proving that strategic account architecture drives better performance at scale.
Immediate Impact: The restructured campaigns delivered significant efficiency gains and revenue growth during the brand’s most competitive sales period, proving that strategic account architecture drives better performance at scale.
From Fortune 500 institutions to scrappy start-ups, we can help your brand fly where traditional agencies crash and burn.
Every week Acceler8 gives you invaluable insights into the inner workings of the top platforms like META, Google and TikTok that will supercharge your E-Commerce brand.