To turn around Kaseme’s paid media performance after taking over mid-year, reverse a $111k revenue deficit, and implement a scalable growth strategy across their most critical Q4 sales period.
Our Approach
Platform Consolidation & Structure: We rebuilt fragmented campaign structures across Meta and Google, creating a unified framework that eliminated waste and improved budget efficiency. This consolidation allowed for better performance tracking and faster optimization.
Strategic Channel Expansion: We deployed highly relevant Pinterest and TikTok campaigns alongside the existing Meta and Google presence, while executing large-scale creative testing to identify winning combinations across all platforms.
Business Goals
Reverse Revenue Deficit and Achieve YoY Growth
Maximize Q4 Revenue During Peak Season
Build Scalable, Efficient Omnichannel Strategy
KaseMe
Our Strategy
KaseMe
We Delivered results
Our team of digital advertising experts created thumb-stopping creative concepts and supercharged their delivery with out best in class attribution.
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KaseMe
The Outcome
Immediate Impact: After inheriting an account $111k behind year-over-year through August, we closed the gap by September and finished the year +$510k in total revenue—a $621k swing in just 4 months. The digital strategy also created a halo effect, driving 75% growth in physical store locations.
KaseMe
The Outcome
Immediate Impact: After inheriting an account $111k behind year-over-year through August, we closed the gap by September and finished the year +$510k in total revenue—a $621k swing in just 4 months. The digital strategy also created a halo effect, driving 75% growth in physical store locations.
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