Peace Collective is a lifestyle brand that enables Canadians to show pride in who they are and where they come from. It was born after founder, Yanal wore his first Toronto vs. Everybody t-shirt to a Raptors game back in 2014. Since then, Peace Collective has become a go-to destination, allowing individuals to celebrate and express their authentic selves.
ROAS using Search ads to drive purchases
Increase YoY in Black Friday Revenue
Increase YoY in Site Traffic from Instagram and Facebook
Capitalize on the growing popularity of the Peace Collective brand to drive sales
Raise awareness of our 1:1 model; every purchase provides 5 school meals to a child in need
Improve campaign efficiency to improve ROA
Activate audience pools using lookalike and custom audiences based on a combination of user behaviour and past purchase data to show the right product at the right time
Launch Google Search ads to capture high intent customers and drive conversion
Utilize panoramas and videos to improve CTR on mobile placements including Feed and Stories
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