I see this all the time: Treating marketing as an “expense…
I see this all the time: Treating marketing as an “expense line” is why so many PortCos underperform. Marketing is not a cost center. It’s capital d…
January 29, 2026
Where Acceler8's founders share what they're seeing in performance marketing, scaling DTC brands, and the reality behind the metrics.
I see this all the time: Treating marketing as an “expense line” is why so many PortCos underperform. Marketing is not a cost center. It’s capital d…
An investor came to me in a panic: “Our acquisition’s CAC doubled and growth’s flat. Can you help?” They were talking about a DTC home goods brand in…
Is your portfolio’s strategy “Camp out under one tree. Pick the same low-hanging fruit every day”? Would you be shocked if one day the tree’s bare? …
New research shows your portfolio companies could be tanking on Meta while competitors capture Gen-Z. We’re seeing this across a sprectrum of DTC bra…
I recently had the pleasure of guest lecturing at the University of Toronto School of Continuing Studies thanks to an invite from my good friend Andre…
Had a great time speaking at the DTCx AI Ecommerce Intelligence Summit; huge thanks to the Triple Whale 🐳 & Gorgias teams for the invite and for putt…
🐕 This week we walked the floor at Wufers, one of our favourite clients. Not to audit. Not to pitch. To understand. Because that’s how we work at …
Trade Desk just raised your prices. Not with a press release. Not with a choice. They forced every agency onto Kokai…and buried the cost in “upgra…
Want to know what’ll separate winners in your DTC portfolio from the also-rans? Adoption speed. Meta just dropped the most efficient ad infrastructu…
Acceler8 is looking for paid search and paid social specialists to join or fast growing agency 🚀 Apply below or tag someone you think would be a gre…
Every week Acceler8 gives you invaluable insights into the inner workings of the top platforms like META, Google and TikTok that will supercharge your E-Commerce brand.