Four different revenue numbers
Four different revenue numbers. One tense board meeting. This happened again to another one of our clients last month. The CFO asked one question: “…
June 13, 2025
Where Acceler8's founders share what they're seeing in performance marketing, scaling DTC brands, and the reality behind the metrics.
Four different revenue numbers. One tense board meeting. This happened again to another one of our clients last month. The CFO asked one question: “…
I keep seeing DTC brands treat BFCM like it’s 2019 and our data shows why that’s killing performance. Last year’s BFCM hit $241B in online sales (75%…
CFOs love the idea of cutting agency fees, until results drop. But smart brands know the truth. – Your $2M ad spend media team only learns from $2M….
I’m seeing this across portfolios: Brands overspending on Meta when Pinterest gets results for 60% less. Most investors aren’t even looking at it. H…
Meta just rolled out Purchase Profit Optimization, so what does this actually mean for DTC brands? Previously, you could only optimize for Purchase V…
Earlier this year, I caught myself doing something I tell my team not to do. I was busy reacting. Answering emails, fixing small issues, clearing m…
Most PE-backed DTC brands hit the same wall. This report helps fix that. And we’re giving it away. ❌ Pure in-house teams: high fixed costs, talent…
Sometimes you really need to stop and ask: Do I actually need to be attending this meeting? – Are you learning specific concepts and ideas that will …
Across every channel and brand I see the same thing: BFCM strategy for 2025 changed. Amazon moved Prime Day to October. Retailers are starting sale…
After wrapping this week’s Elevate in Toronto one thing was clear: AI is finally doing what it’s good at. Not as a bolt-on feature or chatbot, sprin…
Every week Acceler8 gives you invaluable insights into the inner workings of the top platforms like META, Google and TikTok that will supercharge your E-Commerce brand.