Boards love to say, “Let’s bring media in-house
Boards love to say, “Let’s bring media in-house. We will save the agency fees.” Founders hear this all the time. And every time, the math is off. He…
January 29, 2026
Where Acceler8's founders share what they're seeing in performance marketing, scaling DTC brands, and the reality behind the metrics.
Boards love to say, “Let’s bring media in-house. We will save the agency fees.” Founders hear this all the time. And every time, the math is off. He…
Most founders hand their board a pile of marketing metrics. CTR. CPM. CPC. ROAS. Boards don’t care. And they shouldn’t. At growth stage, marketing…
DTC Founders obsess over ROAS. Boards obsess over revenue. But ask yourself: who owns attribution? Your marketing manager’s guessing between platfor…
We’re looking for a paid search expert to join our rapidly growing team 🚀 Apply Here: https://lnkd.in/gHpEjQi4 …more…
I couldn’t believe it: AppLovin now accounts for up to 10% of DTC ad budgets after only one quarter. If your brands haven’t tested it yet, they coul…
Marketers crash and burn in regulated industries. You can’t wing it when the rules keep changing. Most agencies still try to use one playbook for eve…
The Trade Desk is restructuring programmatic economics and your media budget is stuck in the middle. For a lot of DTC brands, 15-25% of your programm…
Most DTC brands still treat Reddit like a side project. That’s a miss. What Changed: In late 2025, more advertisers joined Reddit as ROI improved and…
Four different revenue numbers. One tense board meeting. This happened again to another one of our clients last month. The CFO asked one question: “…
I keep seeing DTC brands treat BFCM like it’s 2019 and our data shows why that’s killing performance. Last year’s BFCM hit $241B in online sales (75%…
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