By December, most founders finally give themselves a quiet…
By December, most founders finally give themselves a quiet moment to look back. Not at dashboards in isolation, but at the year as a whole. What actu…
January 29, 2026
Where Acceler8's founders share what they're seeing in performance marketing, scaling DTC brands, and the reality behind the metrics.
By December, most founders finally give themselves a quiet moment to look back. Not at dashboards in isolation, but at the year as a whole. What actu…
2026 winners will not make more creative. They will understand why it works. This is something I learned the hard way over my career. Every December…
Every founder tells me their team is lean. By December, I can usually tell if it has tipped too far. Not because deadlines were missed. But because n…
One thing I saw in 2025 was that DTC brands getting results didn’t make perfect decisions. They made timely ones. Looking back, that stood out beca…
Let’s be real. By December, most founders are exhausted. Marketing feels chaotic. Finance feels nervous. Everyone is arguing about what “worked.” I’…
Here are a few final takeaways from our own CPM data as the year comes to a close. First, Google stood out for us. CPMs climbed, no question. But t…
Here’s something I learned this year. Most DTC brands still treat Reddit like a side project. That turned out to be a mistake. What changed is not…
I used to think the main advantage of hiring an agency was extra hands or cheaper overhead. Wrong. I’ve learned the real advantage is speed to ins…
What I saw this BFCM didn’t match the doom-and-gloom predictions. Demand didn’t disappear. It moved toward brands that came in prepared. The brands …
Founders get this wrong constantly. Pinterest looks cool. Reddit is trending. Apple Ads feels shiny. So they throw their media manager at it. The re…
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