I’m still seeing DTC brands in reaction mode as hashtag…
I’m still seeing DTC brands in reaction mode as hashtag #BFCM 2025 rapidly approaches. Let’s fix that. Last year’s BFCM hit $241B in online sales…
November 22, 2025
Where Acceler8's founders share what they're seeing in performance marketing, scaling DTC brands, and the reality behind the metrics.
I’m still seeing DTC brands in reaction mode as hashtag #BFCM 2025 rapidly approaches. Let’s fix that. Last year’s BFCM hit $241B in online sales…
One thing I saw in 2025 over and over was this. Founders say they move fast. Until performance shifts. Something breaks. And the response is, “Let’s …
Here’s something I noticed during BFCM, and it stuck with me. A brand I follow broke one of marketing’s unwritten rules. They did not rotate angles. …
BFCM didn’t “work” because we got lucky. It worked because we treated it like a war room. Every year I see the same thing. Brands do a “BFCM plan” t…
By the time Q5 rolls around, most teams are exhausted. You just came through BFCM. Budgets are bruised. Everyone wants a breather. So Q5 gets treated…
End of year, I hear this a lot: “We’re spending more and performance is flat.” Most of the time, it’s not the budget. It’s not the channel. It’s not…
Like most of you, December 31st always sneaks up on me. This year more than most. It felt like one long exercise in humility, resilience, and paying …
Q5 gets written off as “The DTC hangover.” And I get it. We’re a day before the end of the year. You see returns. Slower days. Fewer wins. Everyone …
Your 2026 strategy is already written. It is hiding in Q5. Most teams treat Q5 like cleanup season. Returns. Discount fatigue. Slower spend. A collec…
CMOs learn quickly that “Just test a new channel” is terrible advice. Everyone says it like it’s easy. Just test CTV. Just try something new. What t…
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