A founder told me: “Hitting $10M ARR should feel like a win
A founder told me: “Hitting $10M ARR should feel like a win. Instead, it felt like hitting a wall.” He said they were doing everything “right”: → R…
April 14, 2025
Where Acceler8's founders share what they're seeing in performance marketing, scaling DTC brands, and the reality behind the metrics.
A founder told me: “Hitting $10M ARR should feel like a win. Instead, it felt like hitting a wall.” He said they were doing everything “right”: → R…
For DTC brands ROAS used to mean everything. Now it’s just expensive theatre. What happened??? Think back: you were hitting 3x ROAS and feeling g…
This month I’ve spoken to 3 DTC brands looking to scale and they all asked me about the same thing: AppLovin. Smart question. We’ve been big suppor…
We didn’t start Acceler8 to stare at dashboards all day. We started it to get closer to the work. To the people behind the brands. To feel what they…
Let’s be real: If you’re a $5-10M DTC brand and aren’t using Meta’s new AI tools… you’re the bottleneck. Meta just unlocked 15% efficiency gains. Not…
Trade Desk just nuked your media margins, and if you’re stuck near $10M ARR, this won’t help. Why? They forced every agency onto Kokai. Doubled CPMs…
We’re hiring (again)! Looking for the best paid social / paid search talent. Apply via links below! …..or tag someone you think would be a great fi…
Meta just handed us the playbook. And many DTC brands are still too burned out or stubborn to use it. Their Q2 growth? Fuelled by eComm. Ad revenue …
Here we go again. Trump’s 35% Canadian tariffs start today. Everyone’s freaking out. I get it. Cross-border fulfillment just became expensive, an…
Everybody’s freaking out over the de minimis changes. Here’s why you shouldn’t rush to raise prices. Starting August 29, duty fees hit parcels under …
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