I’ve been digging into AppLovin performance data
I’ve been digging into AppLovin performance data. The shifts are bigger than most DTC brands realize. Here’s what I learned from the latest research …
September 22, 2025
Where Acceler8's founders share what they're seeing in performance marketing, scaling DTC brands, and the reality behind the metrics.
I’ve been digging into AppLovin performance data. The shifts are bigger than most DTC brands realize. Here’s what I learned from the latest research …
I just reviewed Meta’s Q3 data and found some red flags beneath the surface for DTC brands. Clearwater’s latest research mirrors what we’re seeing ac…
I just got asked: “How do we invest 1M a month into ads and make it count?” Here’s the thing, his question wasn’t really about saving on media. It w…
We found something unbelievable in a client audit last month. A Google Ads account showing insane ROAS … the kind that makes you want to double bud…
A thank-you email and a weekly blast to your entire list is not a marketing strategy. Too many DTC brands treat email like an afterthought and leave …
The best CPMs right now aren’t where your agency is spending your budget. 👇 Our Q1–Q3 2025 portfolio data shows CPM shifts most brands are missing: …
DTC brands, pay attention: de minimis changes hit today. Don’t panic your way into losing customers. Starting today, duty fees apply to parcels under…
4 out of 5 new clients migrated from in-house to agency partnerships in 2025. Here’s why: The single-person marketing trap hit them hard. That scra…
Too many DTC brands have this backwards. They think pricing is their problem. It’s not. It’s value. Here’s what actually happens: Brand A: $89 prod…
M2 rumours are heating up and DTC brands need to know about TikTok’s US-only app. The chatter is real. ByteDance is reportedly building a separate US…
Every week Acceler8 gives you invaluable insights into the inner workings of the top platforms like META, Google and TikTok that will supercharge your E-Commerce brand.