Your creative review process is slowing down Meta’s algorithm.
The Speed Read Shopify announced AI-powered ad creation, campaign optimization, and multi-channel distribution for merchants, with first-party data piped directly into ChatGPT and Microsoft ad platforms. It’s positioning itself as the built-in media agency for DTC brands. Meta published official best practices for AI-generated ads. The guidance: their tools are built for variation at volume. […]
OpenAI just started making your ads.
The Speed Read OpenAI updated its Ad Tools Terms to include AI-powered creative generation. The platform can now build, modify, localize, and optimize your ad creative, not just deliver it. Google Ads is changing how budget-constrained campaigns are optimized, effective August 17. Your CPA and ROAS can shift without you touching a single setting. ChatGPT […]
Google is generating your ad copy. You didn’t write it.
The Speed Read Google launched Universal Cart at Marketing Live — native checkout across Search, YouTube, and Gemini. A shopper can find your product in an AI Mode result and buy it without ever hitting your site. Google’s AI Explainers are generating product descriptions inside your ad units from your Merchant Center feed data. You […]
Why your Meta conversions suddenly dropped
The Speed Read Meta changed how it counts conversions in March, and most brands are only now seeing the impact in their dashboards. A 20–30% apparent drop in attributed conversions doesn’t mean your campaigns broke. It means Meta redrew the lines. Meta is now the largest digital advertising platform in the world, surpassing Google in […]
RampID just sold. The buyer is your competitor
The Speed Read Publicis Groupe bought LiveRamp for $2.2 billion. LiveRamp’s RampID is the identity layer connecting your first-party data to your media buys, clean rooms, and measurement stack. It’s no longer independent. An AI agent ran a live programmatic campaign start to finish, with no human touching the buy. Butler/Till cut intermediary fees by […]
Your agency is measuring the wrong thing. And they know it.
The Metric Your Agency Lives or Dies By (And Why It Shouldn’t Be Yours) Every agency you’ve ever pitched will show you ROAS. It’s on the first slide of every deck. It’s the headline in every monthly report. It’s the number that gets cited when a renewal conversation comes around. “We’re delivering a 4.2x ROAS. […]
Your ROAS looks fine. That’s the problem.
The Speed Read When you run Meta, Google, and email simultaneously, all three platforms claim credit for the same conversion… every time Your total attributed revenue across channels will always be higher than your actual revenue Most brands respond to declining MER by increasing budget; the actual problem is fictional math Three Platforms Claimed One […]
The $5M wall isn’t a creative problem.
The Speed Read Most DTC brands plateau in the $5M–$15M range not because of bad creative, but because of structural inefficiency The three root causes: attribution blindness, channel over-reliance, and CAC creep nobody is naming Scaling past a plateau requires a strategic audit, not more spend Your agency should be the one flagging these issues […]
Is your CMO grading their own homework?
I want to share something important. The next time your portfolio brand’s CMO presents marketing results at a board meeting, pay attention to what metric they lead with. If the answer is platform ROAS “Meta said we got a 4x, Google said 3x” you need to ask a follow-up question. Because both platforms are reporting […]
A loyalty program won’t save your repeat purchase rate
I’ve got something on my mind. When I see a DTC brand with a declining repeat purchase rate, the first solution the team usually proposes is a loyalty program. It makes sense on the surface. Reward existing customers. Give them points. Offer tier-based discounts. But here’s what usually happens. Your most loyal customers (the ones […]