When your brand becomes just another SKU
I’m sure you’ve seen this. There are dozens of greens drinks on the market right now. Powders, gummies, capsules, strips. If you lined up the ingredient lists side by side, most of them would be hard to tell apart. But AG1, LMNT, and Grind are all growing in the same category at the same time. […]
Your agency isn’t lying to you.
It’s the same story every time I audit a “healthy” ad account. The reports look green. The charts go up and to the right.The Account Manager has a soothing voice and a polished slide deck. But behind the “optimization” is a crime scene. I recently walked into a Canadian grocery brand.Big name. Big budget. Even […]
Your subscription is confirmed
Lets get real for a minute, I’ve watched a lot of DTC brands get excited about the subscription model over the years. And honestly, I get it. The pitch is compelling. You acquire the customer once and they pay you every month. Your revenue becomes more predictable. Your LTV goes up on paper. The board […]
Do all your ads look the same?
A free newsletter with the marketing ideas you need The best marketing ideas come from marketers who live it. That’s what this newsletter delivers. The Marketing Millennials is a look inside what’s working right now for other marketers. No theory. No fluff. Just real insights and ideas you can actually use—from marketers who’ve been there, […]
13x ROAS (from a channel nobody expected)
The Speed Read KaseMe ran a Pinterest Performance+ catalog sales campaign in Q4 2025 and hit 13x ROAS Checkout conversion rate climbed 25% month-over-month while CPA dropped 23% The campaign used static, collection, and shopping ads — all under Pinterest’s Performance+ product Results were strong enough to make Pinterest a permanent channel in KaseMe’s media […]
What makes DTC creative resonate?
Most marketing newsletters tell you what happened. This one tells you what to do about it. The Good Growth Brief covers three things DTC and hybrid brand leaders actually need to run better paid media: Creative Strategy — Real ad breakdowns, not theory. We tear apart what’s working on Meta, TikTok, and YouTube, explain why […]
Your media manager didn’t fall off.
You ever wonder how a media manager who crushed Meta for two straight years suddenly starts missing reports, leaving promos running too long, or letting a Google ad spend 6 grand overnight? It’s not incompetence. It’s math. At around 5 to 10 million in revenue, brands break the 1 million a year ad spend barrier. […]
Your BFCM infrastructure is probably broken
Most DTC brands are still running a 2019 playbook for BFCM, and it’s breaking their economics. Last year’s event hit $241B in online sales with 75% happening on mobile. Meanwhile, iOS privacy changes killed 95% of tracking accuracy. The gap between brands with proper measurement infrastructure and those flying blind is now measurable in real […]
One email flow, 528% more revenue
One email became six: How we boosted post-purchase revenue by over 500% for premium dog treat brand Wufers Replacing a single “thank you” email with a strategic 6-part flow transformed customer lifetime value and repeat purchases for premium dog treat brand Wufers. The familiar challenge: Most DTC brands send one generic post-purchase email and call […]
DTC Economics Just Got Destroyed
The Speed Read $800 de minimis exemption eliminated August 29—$47B in new costs Chinese goods face crushing 145% effective tariff rates Shein/Temu shipments (1B annually) disrupted, creating market gaps First major VC casualty: Sequoia’s Ssense files bankruptcy 94% of e-commerce brands pivoting to domestic fulfillment This Week’s Analysis The $47 Billion Portfolio Shock Why de […]