ChatGPT + Shopify!?
OpenAI is quietly piloting a native shopping feature inside ChatGPT. Users will be able to browse, compare, and buy Shopify products without leaving the chat. Think product discovery, pricing, reviews, and a “Buy Now” button-handled entirely through conversation. If successful, this could make ChatGPT one of the most frictionless shopping interfaces on the internet. Why […]
Meta’s back on top
📡 Meta’s on Fire, Snap’s in Flux … but don’t count them out. The TL;DR: Meta just posted a strong Q1 and quietly became one of the most efficient ad platforms again. Snap raised eyebrows with a surprise April slowdown and no Q2 guidance—but behind the headlines, we’re seeing signs of a comeback. 📉 Snap’s […]
Our Cannes Lions 2025 Recap
Speed read from the French Riviera Cannes Lions 2025 revealed major platform shifts worth early adoption AI infrastructure is no longer optional for competitive marketing Award-winning campaigns show proven growth strategies disguised as creativity Platform diversification timing could determine Q4 success From Cannes: Why Showing Up Changes Everything I’m just getting back from 3 packed […]
📉 TikTok’s Shift: What It Means for Your Ad Spend
The Speed Read TikTok ad spend down ~30% since January, with small brands seeing lower CPMs. Meta is capitalizing on budget shifts, particularly with Reels outperforming. Small/mid-size brands are still finding success on TikTok despite larger ad pullbacks. Uncertainty around TikTok’s future continues to hinder larger advertisers. This Week’s Analysis Navigating the TikTok Terrain What […]
Where Did Your Marketing Dollars Go?
The Speed Read 82% of Food & Beverage brands struggle with cross-channel attribution Meta’s new offline conversion API could change everything Why Instacart is reshaping retail media The hidden costs of poor attribution (it’s worse than you think) The F&B Attribution Crisis Why traditional measurement is failing modern brands Here’s an uncomfortable truth: most F&B […]
Snapchat + Pinterest = The Next Frontier?
Hey there, The Superbowl is over for another year, but the real winners in Q1 are shaping up to be Snapchat And Pinterest. The Speed Read Snapchat hits 453M daily active users with 14% YoY revenue growth Pinterest reaches new high of 553M monthly actives, up 16M from Q3 Direct Response driving growth across both […]
🚀 AppLovin’s E-commerce Push Changes Everything
Plus: Meta’s new health brand restrictions, Unity’s AI transformation, and what it means for your 2025 strategy The Speed Read AppLovin opens e-commerce floodgates in EMEA, reshaping digital ad landscape Meta blindsides health brands with tracking restrictions Unity rolls out new AI model, early results mixed Traditional gaming CPMs show surprising stability in Q1 This […]
2024 Creative Performance Trends Revealed
Hello everyone! Our team just finished analyzing the full 2024 creative performance dataset across our portfolio and we wanted to share it with you. Instead of chasing trends, we dug into what actually drove sustainable ROAS across different verticals and seasons. Here’s the complete analysis (in ten minutes or less)… THE BIG PICTURE After tracking […]
đź“Š Platform CPMs Revealed
The Speed Read Google CPMs saw a 70% increase in Q4 vs Q1, hitting $26.35 in October TikTok maintained the lowest CPMs across platforms, averaging $6.58 throughout 2024 Meta showed strong seasonal patterns with peaks in April-May ($18-19) Pinterest emerged as the most stable platform, fluctuating between $7-11 all year This Week’s Analysis The Platform […]
🚨 TikTok’s Future Uncertain as Top Execs Exit
The Speed Read TikTok loses North American ad leadership amid mounting pressure Meta shifts to community-based moderation, eliminates fact-checking Platform changes reflect broader shifts in content governance New emphasis on user-driven content standards This Week’s Analysis TikTok’s Leadership Crisis Senior ad executives exit as platform faces critical juncture TikTok’s advertising leadership is experiencing a significant […]