You ever wonder how a media manager who crushed Meta for two straight years suddenly starts missing reports, leaving promos running too long, or letting a Google ad spend 6 grand overnight?

It’s not incompetence.

It’s math.

At around 5 to 10 million in revenue, brands break the 1 million a year ad spend barrier.

And that’s the exact moment founders start piling “just one more thing” onto the same in-house media manager who only ever lived inside Meta.

• Run Google Shopping.

• Fix the GMC.

• Test Pinterest because your competitor said something on a podcast.

• Set up Reddit.

• Handle tracking.

• Own attribution.

• Research new platforms.

Oh, and keep Meta revenue stable while you do all this.

Nobody survives this workload.

Not even the good ones.

The real killer isn’t incompetence. It’s switching cost.

Four platforms. Two feed tools. Two analytics stacks. One AI feed builder. Constant tab-hopping. Constant context switching. Constant overwhelm.

Here’s what good looks like when it comes to media

1. Promote your media manager into a strategist.

   Stop forcing them to be a technician for six platforms at once.

2. Bring in specialists.

   Catalogs, measurement, creative, CTV, whatever.

   Specialists reduce switching cost. Specialists reduce burnout.

3. Give strategy its own oxygen.

   Triangulated measurement. Funnel-level messaging. Channel mix.

   This is a full-time job before a single ad even launches.

Brands plateau not because they lack talent.

They plateau because they’re still scaling like a one-channel company.

Free your media manager from execution.

And you’ll finally get the growth you’ve been trying to squeeze out of them for months.

Think you might be there?

Book a free audit with us. We’ll walk through your current setup, spot the gaps, and tell you exactly what’s keeping your media manager underwater.

No pitch, just a map of what’s actually broken.

[Grab a time here]