Beauty brands don’t have a scaling problem
Beauty brands don’t have a scaling problem. They have a creative clarity problem. When performance stalls, most teams do the same thing. They spend …
January 21, 2026
Where Acceler8's founders share what they're seeing in performance marketing, scaling DTC brands, and the reality behind the metrics.
Beauty brands don’t have a scaling problem. They have a creative clarity problem. When performance stalls, most teams do the same thing. They spend …
As an agency founder, I’ve learned the right move is rarely to chase the latest channel. Here’s an example: When a client need unduplicated reach, a…
Got asked this question again last week: “We spend a $100k a month on ads how do we make it count?” Her question wasn’t about
You ever wonder how a media manager who crushed Meta for two straight years suddenly starts missing reports, leaving promos running too long, or letting
Most DTC brands are still running a 2019 playbook for BFCM, and it’s breaking their economics. Last year’s event hit $241B in online sales with
One email became six: How we boosted post-purchase revenue by over 500% for premium dog treat brand Wufers Replacing a single “thank you” email with
The Speed Read $800 de minimis exemption eliminated August 29—$47B in new costs Chinese goods face crushing 145% effective tariff rates Shein/Temu shipments (1B annually)
The Speed Read TikTok CPMs dropped 93% ($21 → $1.45) while Meta/Google costs rose Platform arbitrage window is open but closing fast Why the single-person
This Week’s Reality Check Your CAC crisis isn’t imagined, fresh data proves it’s structural Platform costs doubled while conversion rates stagnated Trade disruption creates the
Tomorrow – Our co-founder Uzair Chutani will be taking the stage at DTCx to tackle one of the most controversial questions in performance marketing: Is
Every week Acceler8 gives you invaluable insights into the inner workings of the top platforms like META, Google and TikTok that will supercharge your E-Commerce brand.