Email isn’t broken
Email isn’t broken. Your approach is. I see too many $10M DTC brands treating email like it’s 2015. Batch and blast. Same message to everyone. Wond…
July 22, 2025
Where Acceler8's founders share what they're seeing in performance marketing, scaling DTC brands, and the reality behind the metrics.
Email isn’t broken. Your approach is. I see too many $10M DTC brands treating email like it’s 2015. Batch and blast. Same message to everyone. Wond…
Here we go again: Trump’s latest 35% tariff on Canadian imports just dropped. DTC brands can expect: • Import costs threatening unit economics overn…
We’re growing our agency and need rockstars in paid search and paid social. Check it out here: …..or tag someone you think would be a great fit. …
Hate to say it, but customers don’t just wander in from the cornfield. Some founders I talk to believe their product is so great customers will supe…
I was talking to a performance lead in automotive recently, and one thing he said stopped me cold: “We don’t even know our f’in ROI. We’re burning mi…
Meta says $2.1M. Google says $1.8M. Shopify says $1.9M. Same brand. Same month. Different rev numbers. That’s what I just heard from a DTC brand fou…
Every DTC founder right now says the same thing… “We’re Meta-dependent and it’s scary.” I get it. It’s easy to see Meta as an “infinite money gl…
DTC Brands: You’ve got $50K to spend this month. What drives better results? Here’s two options: Option A: Increase existing Meta campaign budgets …
A founder told me: “Hitting $10M ARR should feel like a win. Instead, it felt like hitting a wall.” He said they were doing everything “right”: → R…
For DTC brands ROAS used to mean everything. Now it’s just expensive theatre. What happened??? Think back: you were hitting 3x ROAS and feeling g…
Every week Acceler8 gives you invaluable insights into the inner workings of the top platforms like META, Google and TikTok that will supercharge your E-Commerce brand.