Tomorrow – Our co-founder Uzair Chutani will be taking the stage at DTCx to tackle one of the most controversial questions in performance marketing: Is ROAS dead?

And if it is…what’s next?

As attribution windows shrink and iOS updates continue reshaping the landscape, smart brands are moving beyond ROAS to focus on Marketing Efficiency Ratio (MER) for clearer, more actionable insights.

We’ll be diving deep into how TripleWhale’s approach to MER can give you the clarity traditional ROAS metrics can’t deliver in today’s privacy-first world.

Attending DTCx? Let’s connect – and we’ll make sure to save some time to chat about your measurement strategy.