🚀 AppLovin’s E-commerce Push Changes Everything
Plus: Meta’s new health brand restrictions, Unity’s AI transformation, and what it means for your 2025 strategy The Speed Read AppLovin opens e-commerce floodgates in EMEA, reshaping digital ad landscape Meta blindsides health brands with tracking restrictions Unity rolls out new AI model, early results mixed Traditional gaming CPMs show surprising stability in Q1 This […]
2024 Creative Performance Trends Revealed
Hello everyone! Our team just finished analyzing the full 2024 creative performance dataset across our portfolio and we wanted to share it with you. Instead of chasing trends, we dug into what actually drove sustainable ROAS across different verticals and seasons. Here’s the complete analysis (in ten minutes or less)… THE BIG PICTURE After tracking […]
📊 Platform CPMs Revealed
The Speed Read Google CPMs saw a 70% increase in Q4 vs Q1, hitting $26.35 in October TikTok maintained the lowest CPMs across platforms, averaging $6.58 throughout 2024 Meta showed strong seasonal patterns with peaks in April-May ($18-19) Pinterest emerged as the most stable platform, fluctuating between $7-11 all year This Week’s Analysis The Platform […]
🚨 TikTok’s Future Uncertain as Top Execs Exit
The Speed Read TikTok loses North American ad leadership amid mounting pressure Meta shifts to community-based moderation, eliminates fact-checking Platform changes reflect broader shifts in content governance New emphasis on user-driven content standards This Week’s Analysis TikTok’s Leadership Crisis Senior ad executives exit as platform faces critical juncture TikTok’s advertising leadership is experiencing a significant […]
From Zero To Hero
Hey there, Hope your 2025 is off to a great start. After spending the holidays talking with brands about their growth plans, one thing became crystal clear: Email marketing is still a massive pain point. Here’s what we keep hearing: “Email is dead.” “It doesn’t work anymore.” “The ROI isn’t there.” But here’s the thing […]
🔥 Marketing’s Biggest Surprises of 2024
The Speed Read Meta blindsided health brands with tracking restrictions Google pulled a 180° on cookie deprecation AI content creation moved faster than anyone saw coming M&A activity is about to reshape the agency landscape 2024’s Biggest “Wait, What?” Moments Remember when we thought we had 2024 all figured out? Yeah, about that… Our founders […]
Finding The Best Marketing Agency In 2025
The right marketing agency can transform your business. The wrong one? It’ll cost you time, money, and momentum you can’t afford to lose.
The High Stakes Of The Wrong Agency
In 2025, marketing success demands more than clever ads or polished campaigns. With rising ad costs, data privacy challenges, and an increasingly competitive landscape, brands need marketing partners who deliver measurable growth—not just pretty dashboards. The right marketing agency can transform your business. The wrong one? It’ll cost you time, money, and momentum you can’t […]
Q5: The Hidden Quarter
🚀 The Speed Read Q5 presents unprecedented opportunity as CPMs drop 28% Meta sees highest intent-to-purchase rates between Dec 26-31 Why some brands should avoid the resolution rush entirely Platform watch: TikTok Shop’s Q5 performance metrics revealed 🧭 This Week’s Analysis The Hidden Quarter: Why Q5 Matters in 2024 When others wind down, smart brands […]
The latest Meta Ad Updates – 4 top takeaways for DTC brands
Meta just dropped some major Meta ad updates to their ad system, and it’s a whole new ballgame for #DTC brands. We break it down below 👇 First: These changes aren’t just a simple algorithm tweak; they’re a fundamental shift in how Meta’s delivering value to advertisers. If you’ve been feeling like your #Facebook and […]