Your media manager didn’t fall off.
You ever wonder how a media manager who crushed Meta for two straight years suddenly starts missing reports, leaving promos running too long, or letting a Google ad spend 6 grand overnight? It’s not incompetence. It’s math. At around 5 to 10 million in revenue, brands break the 1 million a year ad spend barrier. […]
Your BFCM infrastructure is probably broken
Most DTC brands are still running a 2019 playbook for BFCM, and it’s breaking their economics. Last year’s event hit $241B in online sales with 75% happening on mobile. Meanwhile, iOS privacy changes killed 95% of tracking accuracy. The gap between brands with proper measurement infrastructure and those flying blind is now measurable in real […]
One email flow, 528% more revenue
One email became six: How we boosted post-purchase revenue by over 500% for premium dog treat brand Wufers Replacing a single “thank you” email with a strategic 6-part flow transformed customer lifetime value and repeat purchases for premium dog treat brand Wufers. The familiar challenge: Most DTC brands send one generic post-purchase email and call […]
DTC Economics Just Got Destroyed
The Speed Read $800 de minimis exemption eliminated August 29—$47B in new costs Chinese goods face crushing 145% effective tariff rates Shein/Temu shipments (1B annually) disrupted, creating market gaps First major VC casualty: Sequoia’s Ssense files bankruptcy 94% of e-commerce brands pivoting to domestic fulfillment This Week’s Analysis The $47 Billion Portfolio Shock Why de […]
The $5M Marketing Breaking Point
The Speed Read TikTok CPMs dropped 93% ($21 → $1.45) while Meta/Google costs rose Platform arbitrage window is open but closing fast Why the single-person marketing model breaks at $5M+ Agency partnerships cut total costs vs. in-house teams ($380K+ reality check) 80% of our 2025 clients migrated from failed in-house setups The platform arbitrage window […]
Your CAC crisis isn’t unique
This Week’s Reality Check Your CAC crisis isn’t imagined, fresh data proves it’s structural Platform costs doubled while conversion rates stagnated Trade disruption creates the biggest repositioning window in years Smart operators are diversifying now, before alternatives saturate Your CAC Crisis Is Real (And Getting Worse) The Problem: Platform Economics Broke Your Growth Model Why […]
Is Roas Really Dead?
Tomorrow – Our co-founder Uzair Chutani will be taking the stage at DTCx to tackle one of the most controversial questions in performance marketing: Is ROAS dead? And if it is…what’s next? Register Here As attribution windows shrink and iOS updates continue reshaping the landscape, smart brands are moving beyond ROAS to focus on Marketing […]
Is Your Luxury Strategy Backwards?
What NYC’s Summit Revealed About the Future of Premium Marketing The luxury market is experiencing a seismic shift, and Meta’s latest summit in NYC painted a stark picture of both challenges and opportunities ahead. Here’s what brands need to know: The Reality Check: U.S. luxury spending has dropped 14% since late 2022, with logo-heavy brands […]
Q2 data: Where smart money is moving in media
The Speed Read Snapchat’s Target Cost Bidding drives 30-40% ROAS improvements Pinterest momentum showing subtle signs of deceleration Attribution scrutiny returns as macro pressure mounts Platform diversification creates unexpected arbitrage opportunities This Week’s Analysis The Platform Performance Paradox When fear drives better opportunities than confidence Fresh research from Edgewater reveals a fascinating contradiction in Q2 […]
Got Tariff Trouble?
DTC founders, take note: Tariffs don’t just affect your supply chain—they fundamentally change your marketing math. As economic tensions build between the USA and Canada, we’ve been strategizing with dozens of e-commerce brands. One theme consistently emerges: “If tariffs actually occur, we’ll have to shift to much more conversion-oriented ad spend.” This isn’t simply about […]