Your board wants revenue. Not in 3 quarters. Yesterday.
Here’s the fastest path that actually works:
Bundle your products.
Take your hero product—the one everyone knows you for.
Pair it with something complementary that doesn’t move as fast. Add a travel size. Create a “complete system” offer.
Same acquisition cost. Higher average order value. Revenue jumps immediately. Your board sees growth. You move inventory that was sitting.
We helped a beauty brand do this. They had three hero products everyone wanted and a dozen others nobody knew about. Started bundling them. Average order value jumped 35% overnight.
No new ad creative. No platform changes. Just smart product packaging.
The math is simple: If it costs you $50 to acquire a customer and they spend $100, you’re at 2X ROAS. Bundle drives that to $135, you’re suddenly at 2.7X. Same ad spend. Better margins.
Your board doesn’t care about click-through rates.
They care about revenue per customer.
Give them what they want.