“When should I hire an agency?”
Wrong question.
The real question: What are you actually good at?
If you’re spending 20 hours a week in Meta Ads Manager instead of talking to customers, you’ve already waited too long. If you’re hiring your third marketing person this year, you missed the window.
Here’s the reality nobody talks about:
Hiring a full team costs you $300K+ annually. You need someone for paid search, someone for paid social, someone for creative, someone to manage them all. That’s four salaries before you see a single result.
Or you could partner with a team that already has those people. Who already knows what works. Who can start driving results next week, not next quarter.
The brands that scale fastest aren’t the ones with the biggest internal teams. They’re the ones that know what to keep in-house and what to partner on.
Your time as a founder is finite. Spending it learning Meta’s latest algorithm update isn’t strategy. It’s distraction.
Ask yourself: What could you build if you weren’t managing ad campaigns?