Trade Desk just nuked your media margins, and if you’re stuck near $10M ARR, this won’t help.

Why? They forced every agency onto Kokai. Doubled CPMs. Called it “progress.”

Targeting? Better.
Economics? Brutal.

You’re now paying more for less, while Amazon and CTV players are clawing for your spend with lower rates and better performance.

This isn’t a fluke. It’s the new cost structure.

And if you don’t shift now?
You’ll be scaling with a 100-pound weight on your ankles.

Audit your stack.
Test alternatives.
Or stay stuck.