The best CPMs right now aren’t where your agency is spending your budget. 👇

Our Q1–Q3 2025 portfolio data shows CPM shifts most brands are missing:
• TikTok: 93% decrease ($21 → $1.45)
• Pinterest: 84% decrease ($17.63 → $2.90)
• LinkedIn: 45% decrease ($7.79 → $4.30)
• Meta: stable around $13
• Google: 14% increase ($21.40 → $24.31)

Why? Because we stopped treating Meta/Google as the only levers and shifted budgets into upper-funnel plays on emerging platforms.

While competitors fought over expensive conversion inventory, our brands captured awareness and consideration at 90% lower costs, then converted through the full ecosystem.

The catch: this won’t last forever. As more advertisers pile in, costs normalize. But right now, single-platform brands are paying premium prices for saturated audiences.

Brands that diversify, build trust at the top of funnel, and convert across platforms are scaling with efficiency.

Brands that don’t get stuck in the Meta/Google squeeze.

Bottom line? The opportunity is here. Multi-platform operators are capturing it. Single-platform brands are missing it entirely.

Is your team positioned to take advantage of these shifts?