One/Size
A TikTok-native beauty brand made two bold platform bets heading into Q4 2025 — a full Meta restructure and aggressive early scaling of TikTok GMV Max — with Fospha measurement validating every reallocation in real time. Blended revenue grew 35% YoY and Meta ROAS 164%.
Canadian Specialty Tea Retailer
A Canadian specialty tea retailer needed to profitably reactivate customers who hadn’t purchased in over a year. We rebuilt customer reactivation around Meta’s Advantage+ Shopping Campaigns and delivered 43% higher ROAS and 96% more revenue than standard campaigns — reaching 741K lapsed customers.
Purpose-Driven Apparel Brand
A purpose-driven apparel brand was driving BFCM traffic through Meta but not Google Search, missing buyers at the point of decision. We added Search and drove 20% YoY Black Friday revenue growth with a 4x ROAS on the new channel.