ONE/SIZE
ONE/SIZE made two bold platform bets heading into Q4 2025 — a full Meta restructure and aggressive early scaling of TikTok GMV Max — with Fospha measurement validating every reallocation in real time. Blended revenue grew 35% YoY and Meta ROAS 164%.
DAVIDsTEA
DAVIDsTEA needed to profitably reactivate customers who hadn’t purchased in over a year. We rebuilt customer reactivation around Meta’s Advantage+ Shopping Campaigns and delivered 43% higher ROAS and 96% more revenue than standard campaigns — reaching 741K lapsed customers.
Peace Collective
Peace Collective was driving BFCM traffic through Meta but not Google Search, missing buyers at the point of decision. We added Search and drove 20% YoY Black Friday revenue growth — adding ~$250K — with a 4x ROAS on the new channel.