I’m seeing Q3 social performance giving brands real clarity on where the next growth levers are.

Here’s what we’re seeing in the data:

Pinterest is quietly becoming a performance channel
• Performance+ campaigns are delivering 20–30% ROI gains
• DR adoption doubled from Q2 to Q3 (~25% → ~50%)
• 75% of partners are beating goals vs. 55% last quarter
• Mid-size eComm brands are now scaling profitably—something that was harder 12 months ago

This isn’t just hype. Agencies are actively leaning into Pinterest because the results are starting to speak for themselves.

Snap remains steady, but under pressure
• ROI improvements are happening via Smart Bidding + Sponsored Snaps
• The challenge? Other platforms are improving faster, especially for DR
• DAU softness in North America is a watch item…not yet a dealbreaker, but something to track

Snap still plays a key role, especially for brands targeting younger demos with strong creative pipelines. But in Q3, we saw more spend shift toward platforms showing faster ROI acceleration.

Remember there is NO one-size-fits-all platform for scaling brands.

Every platform has a place in the mix, but when one starts to unlock profit + scale for mid-size brands, it earns a bigger slice.

This is why an agency partner that can see the whole landscape is critical, to help your CMO look outside the lane that got them to 5M ARR and see where unduplicated reach and cheaper CPMs can start real growth.

Which platforms are giving you the most momentum right now? What’s starting to slow down? If you don’t know, it’s time to talk. DM me and let’s set up an audit, free, to see what’s next.