Hate to say it before BFCM but your PortCo’s DTC brands are likely burning 40% of their media budget.

(And Friday’s report won’t tell you this)

We audited a $10M PE-backed brand. On paper, it looked fine: steady growth, healthy ROAS, confident team.

Two weeks later, we found $1.2M in wasted spend.

Retargeting existing customers at acquisition cost. Overlapping audiences driving CPMs through the roof. No optimization in months. An agency holding the keys to the accounts.

Not sabotage, just negligence, dressed up in PowerPoints.

Sophisticated operators don’t wait for a slide deck. They demand direct access, live data, and audits that actually surface problems.

You wouldn’t let your CFO hand you quarterly numbers and call it a day.
Don’t let your agency do the same.

Scaling from $5M to $50M takes visibility, not “good vibes”.

DM me if you’re ready for a real audit we still have some spots left before the year ends.