DTC Brands: You’ve got $50K to spend this month.

What drives better results? Here’s two options:

Option A: Increase existing Meta campaign budgets by 25%
Option B: Split test 3 new creative angles with that budget

I’m seeing too many brands default to Option A when budgets open up.
But creative optimization delivered 22% ROAS improvement for brands willing to test consistently.

The math is simple: Scaling existing creative hits diminishing returns faster while new angles can unlock entirely new audience segments. Creative fatigue is happening faster than ever, so getting ahead of it is crucial to continued growth.

But i’m curious: what would you choose and why?

Drop A or B in the comments and why, would love to know.