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CFOs love the idea of cutting agency fees, until results…

January 29, 2026
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CFOs love the idea of cutting agency fees, until results drop.

But smart brands know the truth.

– Your $2M ad spend media team only learns from $2M. An agency learns from $30M.
– In-house means you pay full freight for mistakes. Agencies already made those elsewhere.
– A single wrong hire can set growth back 12 months.

I’ve said it before: agencies are not a cost they’re a shortcut (if you pick the right one).

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