The Challenge

KaseMe came to Acceler8 in September well behind its YoY revenue pace. Their previous agency had left them with fragmented campaigns, no coherent cross-platform strategy, and a growing deficit heading into their most important quarter. They needed to reverse the trajectory fast.

What We Did

We did two things simultaneously: consolidated and simplified what existed, then expanded into channels that hadn’t been tested.

Consolidation came first. Fragmented campaign structures are inefficient. Budget spreads thin, data takes longer to accumulate, and optimization cycles slow down. We restructured existing Meta and Google campaigns into a cleaner architecture that gave the algorithms better signals and gave us clearer visibility into what was actually working.

Expansion came next. We added Pinterest and TikTok to the channel mix, targeting audiences where phone case buyers (predominantly younger, design-conscious consumers) were already spending time. This wasn’t about being on every platform. It was about being on the right platforms for the product category.

Throughout September through December, we ran large-scale creative testing across all channels, iterating fast to identify the angles, formats, and audiences that converted best. By the end of the campaign, the brand had erased the deficit and pulled well ahead of its prior-year revenue — with growth in both online and in-store channels.

The Results

• Deficit to growth in 4 months — a year-over-year revenue shortfall reversed into a strong gain
• 35% online revenue growth — driven by multi-platform paid media expansion
• 75% in-store growth — paid media lifted offline sales alongside digital

The Takeaway

Revenue deficits can be reversed quickly when you fix structure first and then expand. Don’t add channels to a broken foundation — consolidate, get clean data, then scale what works into new platforms.