I see this all the time: Treating marketing as an “expense…
I see this all the time: Treating marketing as an “expense line” is why so many PortCos underperform. Marketing is not a cost center. It’s capital d…
An investor came to me in a panic: “Our acquisition’s CAC…
An investor came to me in a panic: “Our acquisition’s CAC doubled and growth’s flat. Can you help?” They were talking about a DTC home goods brand in…
Is your portfolio’s strategy “Camp out under one tree
Is your portfolio’s strategy “Camp out under one tree. Pick the same low-hanging fruit every day”? Would you be shocked if one day the tree’s bare? …
New research shows your portfolio companies could be…
New research shows your portfolio companies could be tanking on Meta while competitors capture Gen-Z. We’re seeing this across a sprectrum of DTC bra…
I recently had the pleasure of guest lecturing at the…
I recently had the pleasure of guest lecturing at the University of Toronto School of Continuing Studies thanks to an invite from my good friend Andre…
Had a great time speaking at the DTCx AI Ecommerce…
Had a great time speaking at the DTCx AI Ecommerce Intelligence Summit; huge thanks to the Triple Whale 🐳 & Gorgias teams for the invite and for putt…
🐕 This week we walked the floor at Wufers, one of our…
🐕 This week we walked the floor at Wufers, one of our favourite clients. Not to audit. Not to pitch. To understand. Because that’s how we work at …
Trade Desk just raised your prices
Trade Desk just raised your prices. Not with a press release. Not with a choice. They forced every agency onto Kokai…and buried the cost in “upgra…
Want to know what’ll separate winners in your DTC portfolio…
Want to know what’ll separate winners in your DTC portfolio from the also-rans? Adoption speed. Meta just dropped the most efficient ad infrastructu…
Acceler8 is looking for paid search and paid social…
Acceler8 is looking for paid search and paid social specialists to join or fast growing agency 🚀 Apply below or tag someone you think would be a gre…