I’ll be at ECom North next week in Toronto
I’ll be at ECom North next week in Toronto. Brands: I still have a few passes if you wish to attend! Drop me a line, or catch me on the floor. See yo…
Google just posted its first positive agency performance…
Google just posted its first positive agency performance trends in six quarters. Worth a closer look. What’s improving: ✅ Search ROI is stabilizing ✅…
The secret is out: Reddit’s quietly building real DTC…
The secret is out: Reddit’s quietly building real DTC performance momentum. So what do you do now? First, let’s see the proof. The latest research is…
Had some interesting conversations about Snap, and I wanted…
Had some interesting conversations about Snap, and I wanted to share what we’re seeing in the data vs. what’s happening on the ground. My Co-founder …
Attention DTC brand execs: here’s a reality check you need…
Attention DTC brand execs: here’s a reality check you need to hear about AI Max. Google is claiming 14% conversion improvements from AI Max. But ther…
Pinterest just proved what happens when AI automation…
Pinterest just proved what happens when AI automation actually works: the numbers show up. Cleveland Research’s latest agency survey put real data be…
PortCos take note: AppLovin moved up their self-serve…
PortCos take note: AppLovin moved up their self-serve launch to Oct 1st and they’re coming for eCommerce spend in a big way. – $11B in ad spend (now …
I’ve been digging into the latest research
I’ve been digging into the latest research. Meta’s Q3 gains are real, at least according to the data. Cleveland Research just dropped their latest pa…
I see this PortCo strategy too often: Camp out under a tree
I see this PortCo strategy too often: Camp out under a tree. Pick the same low-hanging fruit daily. Then execs act shocked when the tree’s bare. Tha…
I’ve been thinking over Google’s antitrust ruling that just…
I’ve been thinking over Google’s antitrust ruling that just came down and what it means for DTC. First, here’s what Google Must Do: – End exclusive …