CFOs love the idea of cutting agency fees, until results…
CFOs love the idea of cutting agency fees, until results drop. But smart brands know the truth. – Your $2M ad spend media team only learns from $2M….
I’m seeing this across portfolios: Brands overspending on…
I’m seeing this across portfolios: Brands overspending on Meta when Pinterest gets results for 60% less. Most investors aren’t even looking at it. H…
Meta just rolled out Purchase Profit Optimization, so what…
Meta just rolled out Purchase Profit Optimization, so what does this actually mean for DTC brands? Previously, you could only optimize for Purchase V…
Earlier this year, I caught myself doing something I tell…
Earlier this year, I caught myself doing something I tell my team not to do. I was busy reacting. Answering emails, fixing small issues, clearing m…
Most PE-backed DTC brands hit the same wall
Most PE-backed DTC brands hit the same wall. This report helps fix that. And we’re giving it away. ❌ Pure in-house teams: high fixed costs, talent…
Sometimes you really need to stop and ask: Do I actually…
Sometimes you really need to stop and ask: Do I actually need to be attending this meeting? – Are you learning specific concepts and ideas that will …
Across every channel and brand I see the same thing: BFCM…
Across every channel and brand I see the same thing: BFCM strategy for 2025 changed. Amazon moved Prime Day to October. Retailers are starting sale…
After wrapping this week’s Elevate in Toronto one thing was…
After wrapping this week’s Elevate in Toronto one thing was clear: AI is finally doing what it’s good at. Not as a bolt-on feature or chatbot, sprin…
I’ll be at hashtag #ElevateToronto this week, let’s connect
I’ll be at hashtag #ElevateToronto this week, let’s connect! Drop me a comment below to talk more….
I’ll be attending hashtag #EtailToronto this week
I’ll be attending hashtag #EtailToronto this week! Drop me a comment or a DM and let’s connect!…