We have a lot of roles to fill and are looking for a…
We have a lot of roles to fill and are looking for a rockstar to help us find the best humans! If you happen to know someone, please reach out! https…
I hit Snap’s latest NYC event this week
I hit Snap’s latest NYC event this week. Here’s what surprised me, and what DTC brands need to hear: Snap’s always had scale. What’s changing now is…
If you don’t trust your agency, your business will stall
If you don’t trust your agency, your business will stall. Even if results look fine. This one is uncomfortable. Some brands are profitable. Growing….
This week I had the pleasure of attending and speaking at…
This week I had the pleasure of attending and speaking at Ecom North in Toronto at Meridian Hall. Great to see the Canadian DTC ecosystem show up st…
Beauty brands don’t have a scaling problem
Beauty brands don’t have a scaling problem. They have a creative clarity problem. When performance stalls, most teams do the same thing. They spend …
As an agency founder, I’ve learned the right move is rarely…
As an agency founder, I’ve learned the right move is rarely to chase the latest channel. Here’s an example: When a client need unduplicated reach, a…
What happens when your audience taps out?
A founder just told me “I hit $5.2 million last year and can’t figure out why growth has stopped.” He went on “Our Meta campaigns are still running. CPA looked fine on the reporting. But revenue just… flatlined.” I stepped in to help and it only took us three hours to see what was actually […]
How to spend on ads (and make it count)
Got asked this question again last week: “We spend a $100k a month on ads how do we make it count?” Her question wasn’t about media costs. It was about what separates brands that stall from the ones that scale. My answer was simple: treat advertising like an investment, not a bill. The teams that […]
Building Better Buyer Personas in the Age of AI.
In the ever-evolving world of digital marketing, one question keeps popping up: Are traditional buyer personas still relevant in our AI-driven landscape? At Acceler8 Labs, we’ve been grappling with this question, and we’ve come to a conclusion that might surprise you. Spoiler alert: Buyer personas aren’t dead. They’re evolving. The AI Revolution in Marketing Personas […]