Like most of you, December 31st always sneaks up on me
Like most of you, December 31st always sneaks up on me. This year more than most. It felt like one long exercise in humility, resilience, and paying …
Q5 gets written off as “The DTC hangover.” And I get it
Q5 gets written off as “The DTC hangover.” And I get it. We’re a day before the end of the year. You see returns. Slower days. Fewer wins. Everyone …
Your 2026 strategy is already written
Your 2026 strategy is already written. It is hiding in Q5. Most teams treat Q5 like cleanup season. Returns. Discount fatigue. Slower spend. A collec…
CMOs learn quickly that “Just test a new channel” is…
CMOs learn quickly that “Just test a new channel” is terrible advice. Everyone says it like it’s easy. Just test CTV. Just try something new. What t…
We’re looking for a rockstar Paid Social Specialist to join…
We’re looking for a rockstar Paid Social Specialist to join our agency in 2026, check it out: https://lnkd.in/ejiS4mAa…
“How do I grow in 2026?” is the wrong question…and it’s…
“How do I grow in 2026?” is the wrong question…and it’s the question we get asked most right now as an agency. And I get why. Growth feels opaque…
Founders don’t burn out from work
Founders don’t burn out from work. They burn out from “never enough.” Never enough time. Never enough resources. Never enough certainty. That feelin…
I see this all the time: most beauty brands aren’t bad at…
I see this all the time: most beauty brands aren’t bad at creative. They’re blind. They launch new ads. They look great! Results dip. They launch mor…
AI isn’t the issue
AI isn’t the issue. AI slop is. That’s why it was the “word of the year” for 2025. What surprised me this year wasn’t that AI took off. It was how q…
Is ROAS dead
Is ROAS dead? Our co-founder Uzair will be speaking at DTCx on July 24th to answer that question! Sign up here: https://lnkd.in/gPjY9AAk Presented b…