DTC brands, pay attention: de minimis changes hit today
DTC brands, pay attention: de minimis changes hit today. Don’t panic your way into losing customers. Starting today, duty fees apply to parcels under…
4 out of 5 new clients migrated from in-house to agency…
4 out of 5 new clients migrated from in-house to agency partnerships in 2025. Here’s why: The single-person marketing trap hit them hard. That scra…
Too many DTC brands have this backwards
Too many DTC brands have this backwards. They think pricing is their problem. It’s not. It’s value. Here’s what actually happens: Brand A: $89 prod…
M2 rumours are heating up and DTC brands need to know about…
M2 rumours are heating up and DTC brands need to know about TikTok’s US-only app. The chatter is real. ByteDance is reportedly building a separate US…
The most powerful word in a founder’s toolkit
The most powerful word in a founder’s toolkit? Swipe to find out. Hint…it’s “No.” Not better tools. Not more budget. Not a new strategy. Just f…
A founder just told me “I hit $5.2 million last year and…
A founder just told me “I hit $5.2 million last year and can’t figure out why growth has stopped.” He went on “Our Meta campaigns are still running. …
I used to think the goal for brands was to be everywhere
I used to think the goal for brands was to be everywhere. Every platform. Every channel. Game Over. Turns out, that’s not the game at all. Most ag…
“You sound like every other agency.” Fair
“You sound like every other agency.” Fair. Here’s what actually makes us different…and it’s not what you think: The person you meet in the sales …
“Let’s wait and see.” That line has quietly killed more DTC…
“Let’s wait and see.” That line has quietly killed more DTC momentum than any CPM spike ever could. Here’s what happens while you wait: Competitors…
It’s crazy that I still see this happening
It’s crazy that I still see this happening. Most brands shut down after Christmas. Big mistake. January (Q5 in e-commerce speak) is where smart bran…