I just analyzed YouTube’s new performance data and DTC…
I just analyzed YouTube’s new performance data and DTC brands are missing 3x ROAS opportunities. YouTube’s direct response capability is finally her…
Just wrapped Google’s “Think Retail” event in NYC, and the…
Just wrapped Google’s “Think Retail” event in NYC, and the holiday readiness message was clear: AI tools and creator influence are reshaping perform…
I’m seeing Q3 social performance giving brands real clarity…
I’m seeing Q3 social performance giving brands real clarity on where the next growth levers are. Here’s what we’re seeing in the data: Pinterest is …
I want to share some of the latest research with DTC brands…
I want to share some of the latest research with DTC brands stuck trying to hit that 10M ARR level. First, Meta and Google are still holding budget …
I’ve been digging into AppLovin performance data
I’ve been digging into AppLovin performance data. The shifts are bigger than most DTC brands realize. Here’s what I learned from the latest research …
I just reviewed Meta’s Q3 data and found some red flags…
I just reviewed Meta’s Q3 data and found some red flags beneath the surface for DTC brands. Clearwater’s latest research mirrors what we’re seeing ac…
I just got asked: “How do we invest 1M a month into ads and…
I just got asked: “How do we invest 1M a month into ads and make it count?” Here’s the thing, his question wasn’t really about saving on media. It w…
We found something unbelievable in a client audit last month
We found something unbelievable in a client audit last month. A Google Ads account showing insane ROAS … the kind that makes you want to double bud…
A thank-you email and a weekly blast to your entire list is…
A thank-you email and a weekly blast to your entire list is not a marketing strategy. Too many DTC brands treat email like an afterthought and leave …
The best CPMs right now aren’t where your agency is…
The best CPMs right now aren’t where your agency is spending your budget. 👇 Our Q1–Q3 2025 portfolio data shows CPM shifts most brands are missing: …