Here we go again
Here we go again. Trump’s 35% Canadian tariffs start today. Everyone’s freaking out. I get it. Cross-border fulfillment just became expensive, an…
Everybody’s freaking out over the de minimis changes
Everybody’s freaking out over the de minimis changes. Here’s why you shouldn’t rush to raise prices. Starting August 29, duty fees hit parcels under …
DTC brands keep asking: “What should we test beyond Meta?”…
DTC brands keep asking: “What should we test beyond Meta?” The one platform we keep coming back to? AppLovin. “Isn’t that just mobile games?” Not …
At the last Snap summit, I didn’t quite expect Reddit to…
At the last Snap summit, I didn’t quite expect Reddit to become the roadblock to their recent growth. To start: fresh agency feedback shows Snapchat’…
We’ll be speaking at DTCx at 11AM EDT
We’ll be speaking at DTCx at 11AM EDT! Use the link in the comments below! We’ll be tackling a tough question for scaling brands: what’s after ROAS?…
Fresh from Google search agencies: Yes, AI fears were…
Fresh from Google search agencies: Yes, AI fears were overblown. Q2 data proves something else. Our latest info shows Q2 ended much stronger than th…
Every DTC founder right now says the same thing: “We’re…
Every DTC founder right now says the same thing: “We’re Meta-dependent and it’s scary.” I get it. Many founders see Meta as the easy lever: spend mo…
I’ve learned first hand that Email marketing isn’t actually…
I’ve learned first hand that Email marketing isn’t actually broken. The way brands are using it is. Too many $10M DTC brands still treat email like…
ICYMI: I’ll be at Ecom North discussing the next generation…
ICYMI: I’ll be at Ecom North discussing the next generation of platforms: Pinterest, Reddit and more!…
I’ll be at Ecom North, and I’ve got a few brand passes left…
I’ll be at Ecom North, and I’ve got a few brand passes left for interested brands to attend! I’ll be talking about scaling your growth beyond the tra…