What happens when your audience taps out?
A founder just told me “I hit $5.2 million last year and can’t figure out why growth has stopped.” He went on “Our Meta campaigns are still running. CPA looked fine on the reporting. But revenue just… flatlined.” I stepped in to help and it only took us three hours to see what was actually […]
How to spend on ads (and make it count)
Got asked this question again last week: “We spend a $100k a month on ads how do we make it count?” Her question wasn’t about media costs. It was about what separates brands that stall from the ones that scale. My answer was simple: treat advertising like an investment, not a bill. The teams that […]
Building Better Buyer Personas in the Age of AI.
In the ever-evolving world of digital marketing, one question keeps popping up: Are traditional buyer personas still relevant in our AI-driven landscape? At Acceler8 Labs, we’ve been grappling with this question, and we’ve come to a conclusion that might surprise you. Spoiler alert: Buyer personas aren’t dead. They’re evolving. The AI Revolution in Marketing Personas […]