Want to know what’ll separate winners in your DTC portfolio from the also-rans?

Adoption speed.

Meta just dropped the most efficient ad infrastructure they’ve ever built:
Gemini. Lattice. Andromeda.
3-5% more conversions.
15% cheaper CPAs.

It’s not theory.
It’s live.
It’s working.
And the smart operators are already compounding that edge.

ADV+ is becoming default.
Gen-AI Creative is scaling fast.
WhatsApp and Threads are wide open land grabs.

Early adopters will build moats.
Late movers will pay the price.

This is the inflection point.
Move fast or lose the category.