Trade Desk just raised your prices.

Not with a press release. Not with a choice.

They forced every agency onto Kokai…and buried the cost in “upgraded features.”

CPMs are spiking.
Margins are shrinking.
And portfolios that rely on TTD are getting slammed.

Don’t let the UI upgrades fool you. This is structural inflation, disguised as progress.

Amazon’s moving in with cheaper rates and better inventory. Yahoo’s not far behind.

You’re not just behind on tech.
You’re behind on economics.

Audit your portfolio.
Diversify your spend.
Or get smoked by competitors who already did.