Had a great time speaking at the DTCx AI Ecommerce Intelligence Summit; huge thanks to the Triple Whale 🐳 & Gorgias teams for the invite and for putting together such a forward-thinking event. Special shoutout to Jake Singer, Daniela Rouse, and Brittany Mitchell for making it all happen 🙏

In my session, we dug into the realities of scaling businesses in today’s environment with respect to measurement and attribution of marketing efforts and why it’s so critical to tailor the conversation to the metrics that matter most to each stakeholder.

We also explored how AI agents, like Triple Whale’s Moby, can streamline and frame insights in a way that’s aligned to each stakeholder’s priorities — making complex data actionable, faster.

Appreciate the opportunity to share ideas, swap perspectives, and learn from such a sharp group of people driving innovation in ecommerce!

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#Ecommerce
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#Attribution
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#DTC
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#Gorgias